Simple: AI Weight Loss Coach
Screenshots
Description
AI health coach for lasting weight loss Simple helps you lose weight with personalized plans, real-time nutrition analysis, on-demand coaching, and tailored workouts—without calorie counting or extreme restrictions. For the first time, progress actually feels fun. Think of us as the Duolingo of health: motivating, enjoyable, and surprisingly delightful. While other solutions push extremes, Simple helps you find a balance that keeps you smiling throughout your weight loss journey. Consistency, made easy. What you get with Simple An AI coach trained by experts Avo™ is your smart in-app coach, guiding you with personalized advice, motivational coaching, and science-backed strategies—anytime, anywhere. Instant food feedback with Avo Vision Snap a photo of your groceries, menu, or meal and get instant guidance, nutrition insights, and recipe ideas. No calorie math—just clear, actionable advice on the go. Easy, personalized workouts Get simple, beginner-friendly workout plans designed to match your fitness level and goals. Build strength, burn calories, and stay consistent with exercise routines you’ll actually enjoy. A real-time Success Score, designed to keep you on track Track progress in real time with your personalized Success Score. Instantly see how your choices stack up, understand where to adjust, and stay motivated as you move closer to your goals. Sustainable results without the stress Turn small daily choices into lasting habits so you can lose weight, feel better, and stay consistent without rigid dieting. Meet Blinky: your emotional support fluff Most weight loss apps give you charts and streaks. Simple gives you Blinky. He’s playful, dramatic, and impossible to ignore. Log a salad, he cheers. Log late-night fries, he’ll indulge with you while helping you get back on track. Skip logging, and he sulks—or goes full chaos. Blinky makes consistency fun: - Daily motivation—“What will Blinky say today?” - Playful accountability—reactions that keep you logging. - Streak rewards—stay consistent and earn golden Blinky. It’s accountability without the scolding. His moods keep you engaged, entertained, and coming back—making healthy habits stick and driving real weight loss. Features you’ll love - Personalized weight loss coaching from Avo™ - Photo-based nutrition feedback with Avo Vision - Beginner-friendly, personalized workout plans - Honest, playful motivation from Blinky - Quick food, water, activity, and weight logging - iOS Home Screen widget & Apple Health + Watch integration Why Simple works Weight loss isn’t about perfection—it’s about consistency. Simple makes logging easy, workouts approachable, and healthy choices fun, so you can build habits that last. That’s why people call us the “Duolingo of Health.” We turn hard work into something enjoyable, motivating, and even delightful. Where other apps feel clinical or restrictive, Simple keeps you smiling, laughing, and coming back for more. And it works. To date, Simple serves 800,000+ active subscribers, who have collectively lost more than 17.5 million pounds. With 20M+ downloads and an average 4.7-star rating, Simple ranks among the world’s top-rated wellness apps. We’ve also been recognized globally—named among the Top 100 AI Companies by the World Future Awards (2025) and awarded Best Virtual Health Coach by MedTech Breakthrough (2025). Our methods are backed by science, published in peer-reviewed journals, and presented at leading international conferences. For further information, please visit https://support.apple.com/en-gb/HT202039. Privacy Policy: https://simple.life/privacy.htm Terms and Conditions: https://simple.life/tos/
What's New
What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun.
Details
- Developer
- AM APPS
- Main Category
- Health & Fitness
- Version
- 8.55.0
- Version Release
- 2026-07-14
- Initial Release
- 2019-06-29
- Size
- 257 MB
- Age Rating
- 17+
- Price
- Free
- Languages
- DA, NL, EN, FR, DE, IT and 7 more
- Bundle ID
- com.amapps.simple
- Version Rating
- ★ 4.69 (387,454)
- First Seen
- 2026-05-28
Metadata updated 2026-07-19
Rank History
Free · Max 90 days · Top 5 categories shown (Y-axis: rank, lower is better)
Free Rankings
Paid Rankings
No rankings
Competitive Benchmark — Health-Fitness Top 10
What it takes to beat this app — comparison with the category's top apps. The orange row is the current app.
| # | App | Price | Rating | Ratings | Langs | Last Update |
|---|---|---|---|---|---|---|
| 1 | Planet Fitness | Free | ★ 4.87 | 748,704 | 2 | 2026-07-13 |
| 2 | Strava: Run, Bike, Walk | Free | ★ 4.81 | 364,311 | 21 | 2026-07-15 |
| 3 | Yuka - Food & Cosmetic Scanner | Free | ★ 4.82 | 96,269 | 6 | 2026-07-07 |
| 4 | Flo Cycle & Period Tracker | Free | ★ 4.75 | 1,920,506 | 21 | 2026-07-16 |
| 5 | AllTrails: Hike, Bike & Run | Free | ★ 4.89 | 1,033,116 | 11 | 2026-07-09 |
| 6 | WeWard - Walking Rewards App | Free | ★ 4.87 | 97,222 | 7 | 2026-07-14 |
| 7 | Cal AI - Calorie Tracker | Free | ★ 4.80 | 341,887 | 15 | 2026-07-14 |
| 8 | MenuFit - Healthy Eating Out | Free | ★ 4.78 | 51,601 | 1 | 2026-07-17 |
| 9 | Oura | Free | ★ 4.86 | 269,185 | 22 | 2026-07-14 |
| 10 | MyFitnessPal: Calorie Counter | Free | ★ 4.71 | 2,344,433 | 19 | 2026-07-14 |
| 86 | Simple: AI Weight Loss Coach | Free | ★ 4.69 | 387,454 | 13 | 2026-07-14 |
User Reviews
It asks how many miles and when you log in movement ,you choose.5-1.1 (example)but it doesn’t convert the miles into steps! So in the last 30 days I’m at 0 steps! But I averaged 2,511steps a day! I’ve logged June total= 51,692 steps for 30 days 7/1/26 steps 2,597! The good point is it helps with focusing on healthy eating & increases water intake which has helped me to hydrate more! It’s fun with Blinky and it’s attitude when you’re not on your logging game! The trainer chats and nutrition topics are great!
I have seen these advertisements often finally pulled the trigger, I am excited. I did not mean to hit the second tradable, please help me, so that I don’t start this journey with stress.
This is so much more than exercise. I had no idea they help you eat smarter. You get a coach that you can chat with at any time about anything. If for any reason you are unable to do a workout your coach can modify one just for you. The only negative thing I have to say is during the workouts I wish they would talk more about proper breathing. Then remind you on form and breath. Other than that I think it’s great.
I’m finding the app refreshing, but not overly accurate. I give my meals but it doesn’t really equivalent to the actual calories. I’m gonna keep using it to see if I can find tune it.
Great App…don’t always like the furry dude…exercises are easy to moderate to keep you moving…easy to log food…fast…exercise…other exercise…hydration…
My coach has been great with suggestions, but then the Blinky thing says I’m eating too much
They have been charging me even though i did not sign up!
I am on my second round of using simple. I used it last year to reach my goals, fell off and found myself back. In my opinion it’s great for tracking, accountability, guidance and the best advice. From your water intake to food recommendations and work out recommendations, I LOVE IT! It is also the best feeling making Blinky happy. ☺️
It’s enjoying everything about this app except that it’s still not connecting properly with google health. This morning I’ve actually done 3600 steps but it only giving me credit for 166 steps. At this rate, I’ll never get enough of the jewels to open the cookbook. I’m noticing that others are having the same issue.
Terrrible! App will not respond and charged me twice for subscription I didn’t order or want!!! Scammm!!!
I really wanted to like this app, but I find it frustrating and difficult to trust. I work hard to maintain a healthy diet that is high in protein, high in fiber, and low in saturated fat. However, even when I upload a photo of the actual nutrition label from a package, the app's AI often misinterprets the information and then criticizes me for making "low protein" or "high fat" choices when the opposite is true. Because of these inaccuracies, I have to double-check and track my nutrition in the Lose it! app to make sure I'm actually meeting my protein, fiber, and calorie goals. That defeats much of the purpose of using this app in the first place. AI can be a useful tool, but nutrition feedback is only helpful when it is accurate. Right now, I don't feel confident relying on Simple's nutrition analysis, and that makes it hard to trust the guidance it provides. I would love to see significant improvements in the accuracy of food recognition and nutritional coaching.
I enjoy being able to scan my meal to log my food. The app helps keep me focused.
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