2026-07-19 · Free · Weekly turnover
Weekly category turnover — higher turnover means more active ranking changes and more chances for new apps to enter.
HOT Categories
9
Turnover ≥20%
WARM Categories
8
Turnover ≥10%
COLD Categories
3
Turnover <10%
Avg. Turnover
18.4%
Composite score (0–100): new entry rate 50% + fresh app ratio 20% + Top 10 openness 30%. Higher means a better category for a new app to enter and succeed.
Turnover = % of apps entering + exiting top ranks. HOT(≥20%) active · WARM(≥10%) moderate · COLD(<10%) stable. Click a category to see history.
Keyword frequency in charted app names · delta vs 2026-07-12
TIP
HOT categories have active competition with many opportunities but are hard to sustain. Finding a niche in COLD categories can yield stable rankings. Click a category to view its turnover history.
