MacroFactor - Macro Tracker
Description
MacroFactor combines innovative coaching algorithms with proven nutrition and behavioral science to help you reach your diet goals and achieve empowering, sustainable results. MacroFactor uses a dynamic algorithm to adapt to changes in your metabolism and personalize your macro plan to keep you on track. Download to start your 7-day trial of this premium, ad-free macro tracker app. DIET SMARTER Using a best-in-class expenditure estimate, MacroFactor’s nutrition coach algorithm adapts to changes in your metabolism so you never plateau. • The unique energy expenditure calculation detects changes in your metabolism • Smart algorithms personalize your calorie and macro intake targets, just like a nutrition coach would • Weekly check-ins keep you on track toward your goals The result? You better understand your body’s needs and can successfully reach and sustain your goals without stress. THE BEST MACRO TRACKER TOOLS • The fastest macro tracker on the market with tools like barcode scan and custom foods • Verified food database, so you can trust the accuracy of the foods you log • Custom macro programs and weekly check-ins based on your goals and preferences • Detailed breakdowns of micronutrients, macros, and more • Period tracker, habit tracker, unique data insights and visualization, integrations, dark mode, and more AN EMPOWERING, SUSTAINABLE APPROACH MacroFactor’s robust nutrition coach algorithm will make appropriate adjustments to your calorie and macro targets based on what you log, regardless of how close you came to hitting your targets from the previous week. The algorithms don’t function any worse if you deviate from your macro targets. This means that unlike other nutrition coach apps, you don’t have to eat like a robot or perfectly adhere to your macro targets in order to get your weekly coaching check-in and an appropriate calorie adjustment. You’ll never see warnings, red numbers, or shaming when you go over your calorie or macro targets, unlike in other macro tracker apps. Instead, MacroFactor’s macro tracker and nutrition coach aim to empower you with the guidance and tools you need to reach your goals without stress or rigidity. A CLOSER LOOK AT FEATURES & BENEFITS Nutrition coach • Get a science-backed macro plan designed for your goals and preferences • Set a goal to lose, maintain, or gain weight • Smart nutrition coach AI makes weekly changes to your macro plan to keep you on track Macro tracker • Large verified food database, so you can trust that calorie and macro information is accurate • Barcode scanner • Food tracker for both macros and micronutrients • Features like copy/paste, custom foods, and smart history make food tracking quick and easy • Timeline-style food log doesn’t lock you in to a certain number of meals • Metric and imperial options • Custom foods and recipes Health insights tracker • Best-in-class expenditure estimate • Unique Weight Trend insight that cuts through the noise of daily fluctuations • Habit tracker • Period tracker NOTICES Contains information from Open Food Facts, which is made available here under the Open Database License (ODbL). Open Food Facts: https://openfoodfacts.org/ ODbL: https://opendatacommons.org/licenses/odbl/1-0/ SUBSCRIPTION PRICING & TERMS MacroFactor is a premium app that offers three auto-renewing subscription options: $11.99 / month $47.99 / half year $71.99 / year (equal to $5.99 a month) MacroFactor has a free trial, but does not offer a free subscription tier. These prices are for US customers. Pricing in other countries may vary. Payment will be charged to your Apple account at confirmation of purchase. Your subscription to MacroFactor will automatically renew, unless you cancel at least 24 hours before the current period ends. You can cancel or manage your subscription from your Apple account settings. Terms & Conditions: https://terms.macrofactorapp.com/ Privacy Policy: https://privacy.macrofactorapp.com/
What's New
* Bug fixes and performance improvements
Details
- Developer
- Stronger By Science Technologies LLC
- Main Category
- Health & Fitness
- Version
- 5.7.9
- Version Release
- 2026-05-29
- Initial Release
- 2021-09-15
- Size
- 269 MB
- Age Rating
- 9+
- Price
- Free
- Languages
- EN, JA
- Bundle ID
- com.sbs.diet
- Version Rating
- ★ 4.83 (16,963)
- First Seen
- 2026-05-28
Metadata updated 2026-06-14
Rank History
Free · Max 90 days · Top 5 categories shown (Y-axis: rank, lower is better)
Free Rankings
Paid Rankings
No rankings
Competitive Benchmark — Health-Fitness Top 10
What it takes to beat this app — comparison with the category's top apps. The orange row is the current app.
| # | App | Price | Rating | Ratings | Langs | Last Update |
|---|---|---|---|---|---|---|
| 1 | Planet Fitness | Free | ★ 4.87 | 722,038 | 2 | 2026-05-28 |
| 2 | Strava: Run, Bike, Walk | Free | ★ 4.81 | 360,006 | 21 | 2026-06-10 |
| 3 | Yuka - Food & Cosmetic Scanner | Free | ★ 4.82 | 94,446 | 5 | 2026-03-30 |
| 4 | AllTrails: Hike, Bike & Run | Free | ★ 4.89 | 1,028,981 | 11 | 2026-06-11 |
| 5 | Flo Cycle & Period Tracker | Free | ★ 4.75 | 1,892,306 | 21 | 2026-06-09 |
| 6 | Cal AI - Calorie Tracker | Free | ★ 4.80 | 328,295 | 15 | 2026-06-09 |
| 7 | WeWard - Walking Rewards App | Free | ★ 4.87 | 86,304 | 7 | 2026-06-07 |
| 8 | Oura | Free | ★ 4.86 | 255,345 | 22 | 2026-06-09 |
| 9 | MenuFit - Healthy Eating Out | Free | ★ 4.79 | 47,682 | 1 | 2026-06-10 |
| 10 | MyFitnessPal: Calorie Counter | Free | ★ 4.71 | 2,336,595 | 19 | 2026-06-09 |
| 76 | MacroFactor - Macro Tracker | Free | ★ 4.83 | 16,963 | 2 | 2026-05-29 |
User Reviews
I’ve used this app for the past 2.5 years and is made my life so much easier. I don’t write reviews (good or bad) but this app is worth it.
Love this app. It has everything you need anddd more
I paid the annual fee and I can say MacroFactor has been worth it helping me keep track of the food I eat and the check-ins help me to see the impact of those foods and what I should eat less or more of to meet my goals. :)
Helps me plan and loose weight. Very easy to use.
I’ve been using MacroFactor since it came out and I never plan on going back to another tracker. With how well it knows me, my goals, my daily expenditure, and how they all change with the seasons… I can’t think of any other app I would want to use. I used to always try and manually estimate my baseline calories, but this app takes away all the guesswork and lets me just log and roll. For context, I’m just a “normal guy.” No bodybuilder or anything here. Yes, I’m a personal trainer and nutrition coach so I have an obsession with this stuff, but the ease of the app is incredible and the barcode scanning and AI estimations are the best available at this time. If you’re on the fence, do it. I just wish it integrated with the apps I use in my fitness business more but that’s not even they’re fault 😂
I’ve tried many different food logging apps, but MacroFactor is by far the best. They make it simple and fast to log, and are consistently making it simpler, meaning you’re more likely to do it!
You can only use this app if you buy the membership👎👎 I understand wanting to sell a premium version of the app that has more features but if you’re gonna sell the app for free in the App Store then you should have at least a standard version that works without paying.
I was getting nowhere, and actually gaining weight when I was guessing at my “healthy” diet. On MacroFactor I lost 35 lbs at a rate of about 1 lb per week. Seems like slow progress but it’s a healthy sustainable rate and it feels like the fat just melts off. Then the workout app came out and that was the cherry on top. Can’t recommend them enough.
70 lbs down! Consistently & accurately weighing/tracking my food is non-negotiable in my health and wellness journey! Just renewed my subscription for another year! Get this app and use it religiously, u will be glad u did!💪🏾
I use MF everyday to track my weight and calories and love it so much. My only request would be to keep expanding the food database bc sometimes I’ll look up something like a fast food item and it will have other items from the restaurant but not that item. Overall though, amazing app.
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